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Andrea Boltresz's avatar

As always, an interesting and thought-provoking article and three cheers for looking things up in books. I thought I was the only one left. The issues you outined are why we no longer have an online store and choose to keep a bricks and mortar store open instead. The profit margin is just better because we don't have to spend as long photographing and writing up books. But when we did have an online store we always tried to make our listings meet our own expectations when we're buyers. If I'm buying online, I do expect to see clear photos of salient features and a succint description (overblown, irrelevant facts and hyperbole loses a sale to me every time). If a book is signed (or has some other distinguishing feature) I expect to see a photo of that and to read something in the description about how/where it was signed (or something else that speaks to authenticity). I have had enough experience with association members selling forgeries to know that those guarantees of authenticity don't mean much to many sellers, are hard to enforce and getting a refund from those sellers can also be really difficult. I'm not denigrating all members - some are clearly very honorouable and expert. But not all, so I treat association members the same as any other seller and judge them on the quality of their books and their customer service.

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Travis Hartnett's avatar

Have you ever tracked how likely it is that someone who asks X questions actually ends up making a purchase? If there's a 10% chance of a sale after 10 nitpicking questions, is it still worth it?

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